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Recent Blog Posts

So You Want to Get On the Cloud: Important Tips for Companies Looking to Implement Cloud Solutions, Part One
Last week’s launch of the Google Drive is bringing renewed attention to cloud computing, a topic that has been pretty hot in the past couple of years. For those who are unfamiliar with what the cloud is and some of your options, we will be writing a three part series on the cloud. The first part will explain what the cloud is, some common applications, address some security concerns, and how a cloud solution could benefit your business. The second part will take a look at free cloud computing solutions, address the limitations, talk about the potential for developing tools, the unique security concerns for free services, and analysis of some of the most common free cloud solutions, including Google Drive. The final post will discuss paid cloud solutions, their benefits, unique security factors, and important factors in selecting your cloud provider.

Reducing Inefficiencies: Using ICR and OCR to Streamline Business Processes
For many businesses, data entry and processing is a huge part of their business process. It is how they get information provided from outside sources into their data management system so that they can fill orders, process payments, address issues, and make informed business decisions. This puts data entry at the heart of all business enterprises and creates a critical need for more efficient and accurate data entry processes. One way to enhance the efficiency of data entry is to automate data input.

Make it a Game: How Interactive Content Increases Site Traffic and Sales
When I think back to my favorite websites, they are all ones with cool interactive features, where instead of passively absorbing information I am engaged in an experience. This kind of content leads me back to sites over and over again to play, purchase, and to share.

Closing the Sale: Practical Tips for Reducing Cart Abandonment Part Two: Addressing the Causes of Cart Abandonment
It is impossible to understand all of the reasons why people abandon carts, because the reasons vary from situation to situation, but if you find yourself losing a whole bunch of people in one place, you can bet that there are some common factors that you can look at to improve your conversion rates. In this post are some common problems that lead to high cart abandonment rates, these problems are all technical and design related issues. Because the issues that lead to cart abandonment are legion, you can fix many of these issues and still see abandoned carts. However, these strategies should reduce the number of abandoned carts you are seeing and potentially lead to more sales.

Closing the Sale: Practical Tips for Reducing Cart Abandonment, Part One: Learning to Use Google Analytics to Understand the Reasons for Cart Abandonment
It is very important for any business selling products online to closely monitor their abandonment rate to determine if there are factors on the web page influencing the customer not make the purchase. This article will share some strategies for helping you learn which pages could be the problem.

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